Over here at PresenTense Jerusalem, we're taking a hard look at what we're putting on the web. Our new website isn't bad, but hey, it's not that good either.

What's the problem? I can sum it up in one word: involvement. Whatever we did, we failed to really involve the over 100 different people who are already hitting this site on an average day. They come, they go, they leave no footprints. That means that the ideas in their head stay there, there's no cooperation, there's no synergy, the community doesn't happen.

We're not interested in brochure-ware - our site has to draw the best out of the people that see it, has to bring them in to conversation, has to provide the framework to build and create something new.

I'm a believer in iterative development - so we're iterating. It's time for the 2.0. It's time to bring the conversation in and broadcast it out. As of tonight, we're syndicating blogs published by people in the network, no matter where they're published. We're rehashing the consulting site to embody the transmedia vibe we preach - starting with a real-time reflection of the best articles we're all reading. We're taking a hard look at the magazine site to bring it up the high level set by the hundreds of volunteers who put in thousands of hours to make the magazine what it is.

What's at the heart of it for me is capturing opportunity. There's too much potential that slips between the clicks right now. It's time to bump it up a notch.

Got an idea? Want to throw in? Drop me a line.
eliezer@presentense.org