Tova Serkin

After years of wandering through Jewish organizations in Israel and the U.S., Tova Serkin recently joined the JGooders team and works with organizations to help them leverage the internet for fundraising purposes.

Articles by Tova Serkin

A Million Points of Light

The Growing Potential of Online Giving >> Tova Serkin

Thu Oct 15, 2009

The Growing Potential of Online Giving

Never has your 18 dollars been worth so much.

The way donors and nonprofit organizations relate to each other has changed drastically over the last few years, putting more power into the hands of every individual. Last year’s economic crises have brought these changes into sharp relief, as fewer donors have funds to spare and many organizations struggle to survive.